About Susan

Susan Duffy is a business strategist, advisor, and founder who works at the intersection of growth, human-centered enterprise, and cultural transformation. She partners with founders, investors, and leadership teams across luxury, experiential, and human-centered businesses — with a growing focus on wellness and longevity. She helps organizations navigate moments of inflection and scale with clarity, credibility, and intention.

Susan’s career spans more than 15 years across luxury travel, lifestyle, wellness, and transformative experiences, where she has built and led growth strategies for global brands, founder-led ventures, and enterprise organizations. She is known for her ability to translate vision into commercially viable strategy, build trust among senior stakeholders, and identify the few strategic levers that meaningfully change a company’s trajectory.

She is the creator of ROADMAP, a next-generation training and strategy platform designed to address systemic gaps in how industries develop talent and leadership capability. Built as both an education platform and a strategic asset, ROADMAP reflects Susan’s broader work: helping organizations professionalize, scale, and grow without losing the integrity, culture, or purpose that made them valuable in the first place.

Previously, Susan served as Vice President of Growth Strategy at Global Travel Collection, the luxury subsidiary of Internova Travel Group, where she led company-wide growth strategy, including talent-driven expansion through the acquisition of high-performing advisors and agencies, strategic partnerships, and revenue-generating platforms, as a member of the executive leadership team.

Prior to that, she held senior roles across leading luxury travel and lifestyle brands, advising on go-to-market strategy, brand positioning, and high-touch client acquisition.

Earlier in her career, Susan built a foundation in health and life sciences, working across public relations, marketing, pharmaceutical sales, and medical device organizations. This experience gave her a deep understanding of regulated industries, health commercialization, and the critical role of trust at the intersection of science, storytelling, and consumer behavior — a perspective that now informs her work in wellness, longevity, and preventative health.

Susan is a sought-after voice on the future of wellness and transformative travel. She has spoken at SXSW in partnership with Robb Report on emerging trends in luxury wellness and human-centered experiences, and she serves as an ambassador to the Global Wellness Institute.

Today, Susan focuses on advisory and consulting work with founders, family offices, and purpose-driven organizations seeking strategic clarity, thoughtful growth, and durable value creation. ROADMAP is one of the tools she brings to this work — not simply as a product, but as a living platform for ideas, frameworks, and institutional-grade capability building.

Susan is based in Santa Barbara, California, after building her career across New York, San Francisco, and Los Angeles, where she continues to maintain strong professional relationships.